Weak vision, such as having trouble focusing on objects that are close to you or further away, is a medical condition that affects several people every year. The sources of this issue can vary widely, such as sun or light exposure, diet, genetic reasons, or general lifestyle. Regardless, modern technology has made it possible for doctors to treat most vision-related troubles.
If you are an athlete, be it for an intramural team or for a professional organization, wearing contact lenses may be the most practical solution.
One of the main draws of contact lenses is just how unobtrusive they are. If you play football and have to wear a tight helmet filled with padding to protect your head, it would make sense to wear biofinity contact lenses. Wearing standard eyeglasses would be impractical, as you would need to regularly adjust them and you could potentially break them after a rough tackle. Contact lenses are much more compatible with safety gear.
Contact lenses are also much safer to use than eyeglasses. Some sports, especially contact ones, can become more dangerous when competition gets tough. If you fall or if someone knocks into you on the field the frames can break and cause a serious injury. The glass that the lenses are made out of could also break and become a health hazard. Places like Lens.com have a variety of lenses that will not pose any serious safety risks when you compete, no matter how rough and physical a match-up may get.
The sport of Formula 1 is considered the pinnacle of motor racing. Although it does not have a large footprint in the United States (it has one race in Texas), it has races on every continent. But how does the sport make its $3 billion in revenue?
The revenue stream for the sport comes from three sources:
The first revenue stream is from race hosting fees. Circuits pay the sport to be able to host and run a race weekend. This is the largest source of income for the sport and is how Bernie Ecclestone has been able to get revenues (and profits) to skyrocket. Because emerging economies want to get their countries on the map, they are willing to pay as much as $80 million per race.
The second revenue stream comes from TV rights. Sky reportedly paid F1 over a billion Dollars for six years of exclusive coverage starting from 2019. Thanks to these gigantic figures, the TV viewing figures have dropped considerably as free to air TV can no longer afford these fees.
The third revenue stream is from long-term advertising deals. Heineken has agreed to pay $150 million for the next five years to promote the sport. In addition, there are trackside advertising deals that also contribute directly to F1 and not the circuits.
Now with the sale of F1 to Liberty Media, it remains to be seen what track they will take when it comes to marketing the sport.
Nike’s marketing schemes are dominated by customer expression and emotionally-evoking messages.
Nike has redefined the way sports marketing, and even general marketing, is seen today. Their industry dominance as well as global reach has made them one of the powerhouses in the market.
A Defined Image
Throughout the years, Nike developed itself into that company with the “swoosh” logo.
It’s safe to say that pretty much everyone can associate the swoosh logo with Nike. They’ve ultimately separated themselves from their competition by not only releasing unique designs and products, but also by partnering up with athletes that are well-known by the public.
Steve Doctrow, who is the Executive Vice President of Marketing for Rogers & Cowan, worked with Nike on several high-profile campaigns. According to Doctrow, the integration of brands and media can substantially raise exposure.
Nike didn’t become a successful company overnight. They rose in popularity because they created a buzz in the scene. They made their product easily identifiable to the public, which increased their overall marketing success through word-of-mouth. They also promote powerful messages to their viewers in commercials and advertisements which factors in to the recognition of the brand.
Raising Awareness To Build Sales
Another important factor that Nike feels strongly about is the emotion that their products carry. If you notice, they place a strong emphasis on how customers express themselves through the use of the product. This not only helps build up awareness for the industry giant, but it also increases overall sales.